In an exciting update, Isuzu has officially confirmed the development of an electric vehicle based on its popular D-Max platform. Shinsuke Minami, Isuzu’s Chief Operating Officer, shared this news at the recent launch of the facelifted D-Max EV in Bangkok, Thailand. He emphasized Isuzu’s dedication to achieving a carbon-neutral society, stating, “Isuzu plans to produce a BEV [Battery Electric Vehicle] pickup truck in Thailand, introducing it initially in Europe and then gradually expanding its availability to other markets, including Thailand.”

Details regarding the electric ute’s power, torque, range, body styles, and production timeline were not provided during the announcement. However, a prior report from the Nikkei suggests that the electric ute is set to make its debut in Norway in 2025. Norway, known for its EV-friendly policies, will be the starting point, benefitting from reduced sales taxes, registration fees, and favorable road and parking access.

The choice to focus on Europe initially aligns with the region’s trajectory towards a shift to electric vehicles, driven by upcoming bans on new petrol and diesel cars by 2035. In Europe, the demand for electric cars has already surpassed that of diesel, making it a strategic market for Isuzu’s electric venture.

The anticipated electric Isuzu ute is expected to hit the Thai market soon after its European debut, aiming to fortify Isuzu’s position in Thailand’s immensely popular ute market, constituting about 40 percent of all vehicle sales in the country. Additionally, this move will help Isuzu counter the rising competition from Chinese manufacturers, who have significantly contributed to the growth of EV sales in Thailand.

While the specifics regarding the design and badging of the D-Max EV remain uncertain, it is likely to share the D-Max platform. As for the Australian market, details regarding the availability of the electric Isuzu and the potential introduction of an electric version of the Mazda BT-50, a platform mate to the D-Max, have yet to be confirmed.

Isuzu has previously delved into the realm of electric vehicles with the introduction of a light-duty electric truck earlier this year. Stay tuned for more updates on this promising venture into the world of electric utes.

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